Brand: Madison ReedMadison Reed Radiant Hair Color delivers gorgeous, lasting, high-quality hair color with gray coverage

Made with ingredients you can feel good about, this is the first ever Smart 8- permanent hair color, of ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide

Enriched with hair-loving nutrients keratin, argan oil, and ginseng root extract to protect and pamper your hair

For results, stay within two shades of your natural color

• SALON-QUALITY, LONG-LASTING COLOR - ON YOUR SCHEDULE: Radiant Hair Color Kit delivers multi-dimensional, salon-quality results that last - so your color looks fresh week after week

Many customers refresh their color every 2 months for consistently radiant results

• NOURISHING FORMULA THAT LOVES YOUR HAIR BACK: Infused with keratin, argan oil, and ginseng root extract, this cream-based color is shown in an independent study to improve the condition of your hair

Dermatologist tested, ammonia-, and gentle on all hair types

• GRAY COVERAGE THAT LASTS: Expertly blended with extra pigment to cover even the most stubborn grays - flat, dull

Provides rich, even coverage from roots to ends - so your color stays vibrant between applications

• EVERYTHING YOU NEED FOR COLOR AT HOME: Each kit includes everything you need - Radiant Cream Color, Conditioning Color Activator, barrier cream, cleansing wipe, gloves, cap, shampoo & conditioner, and step-by-step instructions

• SAVE + RUN OUT WITH SUBSCRIBE & SAVE: Join others who trust Madison Reed to keep their color consistent

Subscribe & Save for automatic delivery every 2 months and enjoy color that’s fresh, faded