Brand: GIOVANNIGIOVANNI 2chic Ultra-Sleek Hair Styling Wax adds easy separation to any hair style, ing a flexible yet maximum hold

Look in the Ingredients section for a listing of *USDA organic ingredients

GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the selling Hair Care line in the United States Natural Products Industry

But before there was a brand, there was a pioneer

Arthur Guidotti had a vision and a love for all things hair

He began developing his passion as a hairstylist in Hollywood and Beverly Hills

He worked for a time with hairstylist icon Gene Shacove and was good friends with “the father of hair color,” Al Lapin

By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset

The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball

Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance

GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with visuals and graphics

• FIRM HOLD - GIOVANNI 2chic Ultra-Sleek Hair Styling Wax adds easy separation to any hair style, ing a flexible yet maximum control and hold• DEFINED TEXTURE - Simply piece this styling wax through damp or dry hair and play away to add separation and texture while defining volume and shine, styling your hair to the max

• COLOR SAFE - GIOVANNI Ultra Sleek Styling Wax is color-safe and nourishes hair with ingredients such as Aloe Vera, Coconut Oil, and Shea Butter without stripping color• VEGAN FRIENDLY - GIOVANNI products use organic ingredients and are Leaping Bunny

GIOVANNI products are cruelty- and come in sophisticated recyclable packaging• ECO CHIC - GIOVANNI has been bridging the gap between natural and salon-quality hair care since 1979

We strive to use the very ingredients and are focused on high performance